About
Marketing, engineered.
CapConfig exists because most B2B sales and marketing stacks are a pile of disconnected tools, not a system. We design and build the engine that turns activity into pipeline, then equip your team to run it.
Our background is in process engineering: designing systems where inputs, flows and outputs are measured and controlled. We bring that same discipline to revenue: attribution models, automated data flows, and full-funnel programmes that are measurable from first touch to closed revenue. It's a different way of thinking about marketing, as a system to be configured rather than a series of campaigns to be run.
We work where that discipline matters most: cybersecurity and high-tech companies, where sales cycles are long, buyers are technical, and every pound of budget has to be accounted for.
What makes us different
Engineered, not improvised
A process-engineering approach to marketing: systems, data flows and attribution, measurable end to end.
Built for cyber & high-tech
Long, technical, multi-stakeholder sales cycles are the norm we design for, not the exception.
AI built in
Custom agentic workflows engineered directly into your revenue stack.
Capability, not dependency
We design and build your engine, then equip your team to run it. No retainers, no lock-in.
Capabilities & accreditations
Accredited. Certified. Specialised.
Authority built on recognised qualifications and deep platform expertise, not borrowed logos.
Chartered Marketer (CIM)
Advanced ABM Certification (Demandbase)
Applying AI Principles (Google Cloud)
Channel Management (CompTIA)
Platform expertise
CRM, automation & RevOps
Sales engagement & cadencing
Data, intent & analytics
AI & automation
Want to see what we'd configure first?
A 30-minute call on your top goals, then a short tailored roadmap: the path forward, and the tech and AI to underpin it. No pitch, no obligation.